The male underwear is the trade of Eminence for more than 70 years, however, the image of men who wear them, underwear evolve. Eminence has developed, next to the icons of the brand as the slip, the T-shirt and tank top in white cotton, a large collection of boxers and briefs, with coordinated T-shirts, in a wide range of cuts and colours. A choice that allows every man to find the undergarment that fits its morphology, his style and his way of life. Georges JONATHAN and Gilbert SIVEL are also different than complementary. The first salesman in Paris and the second technician textile in the Cevennes. Together they create in 1944 the artisan workshop of hosiery of Nîmes. World War II prevented the society to function, but production resumed in 1944: was born then trademark Eminence. Eminence is the n°1 of the male underwear in France in the 1950s. On him must, inter alia, the arrival in France of the "Kangaroo slip" in point sifted (also called "small point knotted" or more simply "fabric hole-to-hole"), the slip reinforced pocket, but also of the boxer or, in 1971, colorful putting underwear so end the absolute reign of white.

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